This morning I read a write up at Vox and a post by a soon-to-be-former Substack newsletter writer, and I’m equal parts bemused and frustrated. It seems like people keep wanting to recreate blogs, but are chasing the new shiny instead of just, you know, dusting off their blogs.

Someone I no longer want to promote (despite them having said some smart things, when they weren’t being an asshole offline) said it well: post on a platform you control, and then syndicate it elsewhere.

For now, I’m settling in to see whether this turns into stories/reels/fleets/etc where every platform has some variation of a blog distributor/newsletter, or if people will just go back to FB/Twitter posts (like they did when their audiences didn’t follow them to Mastodon).